How to Inspire Action . . .

ALT TEXT it starts with Why? . . .

How often do people stop and ask themselves “Why am I doing this?” (try it sometime with something mundane, it’s especially weird), before we get too contemplative, you should really check out the fantastic TED Talk below.

It’s from Simon Sinek, a marketing consultant, who developed the Golden Circle of What, How and Why. His aptly titled book – “It Starts With Why” explores the concept and illustrates how understanding why we do something is the linchpin to inspiring action. His TED talk gives you a cliff notes version. We highly recommend both.

Check out Simon Sinek’s website here.

This entry was posted on 12.17.2010 at 1:52 pm and is filed in the blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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