“Observe Closely”

ALT TEXTLead Generation / Direct Mail / Web / Flash / Copy
Client: Vialuna Group

The Vialuna Group asked us to develop this campaign for one of their clients. Utilizing a microscope slide containing a variably printed, personal URL as a direct mail piece, the “Observe Closely” lead generation campaign sent it’s scientific targets to a personalized 5 page, Flash-based website.

It earned a 45% Response Rate & generated 392 leads.

This portfolio piece was added on 02.25.2007 and is filed in the Lead Gen subcategory. Permalink to this piece. You can view more items in this subcategory, return to the work index or go back to the homepage.