“Bounce Back Faster”
Lead Generation / Direct Mail / Web / Flash / Copy
Client: Vialuna Group / XO Communications
“Bounce Back Faster” was developed for the Vialuna Group as a Lead Generation campaign for their client, XO Communications. A beach ball 16″ in diameter was sent, inflated, to a small targeted list of C-Level Executives. The beach ball directed each target to a personalized flash-based, 5 page website. The goal was to set appointments at a large telecom trade show.
The campaign generated a response rate of 47% and led to a number of key appointments.
This portfolio piece was added on 03.19.2007 and is filed in the Lead Gen subcategory. Permalink to this piece. You can view more items in this subcategory, return to the work index or go back to the homepage.