“More Than Hot Air”

ALT TEXTLead Generation / Direct Mail / Web / Flash / Copy
Client: Vialuna Group / Infor

Working with the Vialuna Group, we created the ‘More Than Hot Air” campaign for Infor, a integrated enterprise software company. Infor needed to get reacquainted with customers who were running older versions of their software. We “Welcomed Back” targets driving them to a personalized, Flash-based website. To get them there we sent them each a balloon and a postcard that contained a URL unique for each target.

The campaign earned a 25% Response Rate & generated over $250,000 in new revenue.

This portfolio piece was added on 03.03.2007 and is filed in the Lead Gen subcategory. Permalink to this piece. You can view more items in this subcategory, return to the work index or go back to the homepage.