“Bigger, Better, Faster”

ALT TEXTLead Gen / Direct Mail / Copy
Client: VLG / Blue Arc

Working again with VLG, we developed a concept, copy and personalized direct mail invitation for their client Blue Arc, who was promoting Titan, their new tiered storage solution.

Considering we were targeting IT folks almost exclusively, we wanted something we thought would really resonate. So we based the entire idea around a comic book. We turned the Titan into a power source that would take any IT department to the next level.

The direct mail invitation featured a superhero stress ball, along with a comic-themed card pointing the user to their personal website. On the site the “comic book” idea really takes form. We developed the concept, invitation, and copy, then VLG worked their magic and the rest as they say . . .

Click on the images below to see the direct mail piece and screen shots. Or see the whole thing for live for real here.

This portfolio piece was added on 02.03.2008 and is filed in the Lead Gen subcategory. Permalink to this piece. You can view more items in this subcategory, return to the work index or go back to the homepage.